Privacy Policy
Last updated: 11 December 2025
This Privacy Policy explains how Eloqui Tech (“Eloqui Tech”, “we”, “us”, “our”) handles personal information when you visit https://eloquitech.co.za or use any of our products and services, including BrandSentinel, MimicSync, VariaCart, FraudGuard Pro, and EstateVision (the “Services”).
1. Scope of this policy
This Policy applies to personal information we process in connection with our website, marketing activities, and provision of the Services to customers and trial users. It does not apply to information processed solely on behalf of a customer under a separate contract, where the customer acts as the primary controller of that data.
2. Information we collect
We may collect and process the following categories of personal information:
- Profile and contact details – name, surname, email address, company name, job title, and similar identifiers.
- Account information – usernames, role assignments, authentication details, and settings associated with your user profile.
- Service usage data – log data, device identifiers, browser type, IP address, pages visited, feature interactions, and timestamps.
- Content and configuration data – information, datasets, and configuration choices you or your organisation submit to the Services.
- Support and communication data – records of emails, demo requests, support tickets, chat logs, and feedback.
- Marketing and preference data – subscription status, topics of interest, and responses to campaigns or events.
3. How we obtain information
We obtain personal information from several sources:
- Directly from you when you complete forms, register an account, request a demo, or communicate with us.
- From your employer or organisation when they create or manage user accounts for the Services.
- Automatically via cookies, logs, and similar technologies when you browse our site or use the platform.
- From integrated third‑party tools and services, where you have chosen to connect them to Eloqui Tech.
4. Why we use your information
We use personal information for purposes such as:
- Delivering, operating, and maintaining the Services and associated websites.
- Setting up and administering your account, including authentication and access control.
- Providing customer support, troubleshooting issues, and responding to requests or questions.
- Customising dashboards, alerts, reports, and other outputs according to your configuration.
- Monitoring performance, security, and reliability of the Services, including detecting abuse or misuse.
- Improving and developing our products, user experience, and documentation.
- Sending operational notices, service announcements, and—where permitted—marketing communications.
- Complying with applicable laws, regulations, and contractual obligations.
5. Legal bases for processing
Where data‑protection law requires it, we rely on one or more of the following legal bases: the necessity of processing to perform a contract with you or your organisation; our legitimate interests in running, securing, and improving the Services; compliance with legal obligations; and your consent for specific optional activities such as certain marketing or analytics cookies.
6. Cookies and similar technologies
Our website may use cookies and related technologies to remember preferences, keep you signed in, and collect statistics about site usage. You can control cookies via your browser settings. Some features may not function correctly if certain cookies are blocked or deleted.
7. Sharing of information
We will only share personal information in line with this Policy:
- With carefully selected service providers that host, support, or analyse our systems under contractual safeguards.
- With your organisation or account owner where your access is provided through a business account.
- With professional advisers (such as lawyers or auditors) where reasonably necessary.
- Where required by law, regulation, court order, or governmental request.
- In connection with a business transaction (such as a merger or acquisition) subject to appropriate confidentiality protections.
We do not sell your personal information for monetary consideration.
8. International data transfers
Eloqui Tech and some of our service providers may be located in different jurisdictions. When personal information is transferred across borders, we take steps intended to ensure an appropriate level of protection, which may include contractual safeguards or other mechanisms recognised by applicable law.
9. Data retention
We keep personal information only for as long as necessary to achieve the purposes described in this Policy, including providing the Services, resolving disputes, enforcing agreements, and meeting legal or accounting requirements. Specific retention periods depend on the type of data and the context in which it was collected.
10. Information security
We implement technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, misuse, or alteration. These measures may include access controls, role‑based permissions, encryption in transit where appropriate, and monitoring of our infrastructure. Despite these efforts, no system is fully secure, and we cannot guarantee absolute protection.
11. Your privacy rights
Depending on your jurisdiction, you may have rights such as: requesting access to the personal information we hold about you; asking us to correct inaccurate data; requesting deletion or restriction of processing; objecting to certain types of processing; and requesting a copy of your data in a portable format. You may also withdraw consent where processing is based on consent.
To exercise these rights, please contact us using the details below. We may request additional information to verify your identity before responding.
12. Direct marketing and choices
You can manage your marketing preferences at any time. If you receive marketing emails from Eloqui Tech, you can unsubscribe using the link provided in the message or by contacting us directly. Even if you opt out of marketing, we may still send important transactional or service‑related communications.
13. Third‑party websites and integrations
Our website and Services may link to third‑party websites or allow you to enable third‑party integrations. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy notices before sharing personal information with them or activating integrations.
14. Updates to this Privacy Policy
We may revise this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date and, where appropriate, provide additional notice. Your continued use of the website or Services after any update takes effect will signify your understanding and acceptance of the revised Policy.
15. Contact us
If you have questions about this Privacy Policy or our handling of personal information, please contact:
Eloqui Tech
Email: contact@eloquitech.co.za
Website: https://eloquitech.co.za